Job Details

A company is looking for an Adobe Consultant.Key ResponsibilitiesExecute complex A/B and multivariate tests using Adobe TargetLeverage RT-CDP profiles to deliver personalized menu recommendations in-app and on-siteIntegrate Adobe Journey Optimizer (AJO) to trigger location-based offers (geofencing)Required QualificationsExperience with Adobe Target and Adobe Journey OptimizerStrong understanding of real-time customer data platforms (RT-CDP)Ability to manage high-traffic digital environmentsExperience in executing A/B and multivariate testingKnowledge of geofencing and location-based marketing strategies